Introducing the Social Activity Index
Measuring the effectiveness of social activity advertising
equivalent display impressions
Research released by appssavvy finds that advertising integrated into the social activities occurring across social games, applications and web sites, is one of the most effective forms of digital marketing.
The appssavvy report: Social Activity Index - Measuring the Effectiveness of Social Advertising found social activity advertising rivals paid search in terms of effectiveness, outperforms standard display ads by a multiple of 11 and doubles the performance of rich media.
Performance is measured and based on data from appssavvy spanning hundreds of U.S. social activity campaigns in 2010.
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